Some solutions to improve integrated marketing communications activities of Da Nang tourism at Da Nang Tourism Promotion Center

• Tác giả: Tran Thi Thu Thao |
• Giảng viên hướng dẫn: Tran Thi Nhu Lam, Ho Thi Ngoc Phuong |
• Chuyên ngành: Quản trị tổng hợp - PSU

Chapter 1: Rationale of tourism and integrated marketing communications; Chapter 2: Actual situation of integrated marketing communications in tourism at Da Nang Tourism Promotion Center; Chapter 3: Some solutions to improve integrated marketing communications in tourism at Da Nang Tourism Promotion Center.