Tóm tắt:

Distribution is an important factor in the operation of business enterprises. If the product of you al good quality, reasonable price, good communication but poor distribution organization led to the goods do not reach consumers that now you have failures, all attempts here are wasted. Distribution therefore represents a very important role in the marketing efforts of the business. But that does not think only in selecting and setting up distribution channels. Building distribution systems requires management and operation at a professional level. This is especially important in the fierce competition today.