Tóm tắt:

This graduation paper embarks on a study of real context at reception outlet in KAY Hotel and its business activities to attract tourists in general and international tourists in particular to this establishment. Accordingly , an analysis of actual problems in the outlet shall be exposed clearly related to quality – bases services. And then an analysis and an evaluation are carried out to find out its strengths and weeknesses. According , solutions are proposed to exploit international tourist market segment at KAY Hotel and contribute to the growth of hospitality industry in Da Nang city.