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An investigation into the current situation and some suggestion to completing the e-marketing strategies of Vitours Company for the Singapore retail market

Tác giả: Nguyen Hoang Hieu

Giảng viên hướng dẫn: Nguyen Thi Phu

Số trang: 70 p.
Chuyên ngành: Tiếng Anh Du lịch
Mã phân loại: 420.91
Kiểu tài liệu: Khóa luận Tốt nghiệp
Nhà xuất bản: Duy Tan University
Nơi lưu trữ: 03 Quang Trung
Năm xuất bản: 2019
Ngôn ngữ: Tiếng Anh
Chủ đề: English--Tourism
Tóm tắt:

This graduation paper reports the curent situation and the solutions for VITOURS company’s E – marketing activities. This thesis is carried out basing on the theoretical background and the practical data collected. Firstly, the data about VITOURS company and tourism are collected. Then, all these data were analyzed and assessed basing on the theoretical background and real experiences. Secondly, the suggestions were given to improving the E – marketing tools of the company as well as exploiting some strengths of company through the data analyzed carefully.

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