63581Self-tracking
Contents: Welcome to the quantified self. What is at stake? the personal gets political. The quantified self as avocation. The quantified self and the technology industry. The quantified self and medicine. Possible futures for the quantified self.
63582Selling cruises: 2nd ed.
Knowledge of geography and cruise destinations is emphasized, with all world ports identified on maps and described with marketable appeal. The book also presents key information on applying effective sales skills, qualifying clients for selecting the right cruises and nautical terminology, and references on cruise lines and ferry services offer useful introductions to this unique industry in travel.
63583Selling destinations : geography for the travel professional
This best-selling book explores the world’s leading centers of tourism and shows how a realistic knowledge of destinations can translate into travel career success. This text has been updated to reflect changes in professional and government policy, and an overall change in focus from travel agents to employees in all sectors of the travel industry. With an increased number of maps and photos, and a new and more appealing interior design; Students, trainees, and working professionals will find this book to be an invaluable reference tool.
63584Selling destinations : geography for the travel professional: 3rd ed.
The book provides a complete look at the worlds leading centers of tourism and show how a realistic knowledge of geography can translate into increased sales. Thorough and well organized, the text explains how the key to travel industry success is in the ability to match clients to destinations and services.
63585Selling destinations : geography for the travel professional: 5th ed.
Informative and tightly organized, the book is a visual encyclopedia, with hundreds of maps, charts, and other illustrative materials. Detailed information on attractions, climate, lodging, and cultural patterns as well as sample itineraries and profiles of typical visitors to each destination round out the coverage.
63586Selling the American people : advertising, optimization, and the origins of adtech
Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism.
63587Selling the sea : an inside look at the cruise industry: 2nd ed.
Offering a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
63588Selling tourism
The material strives to provide a balanced approach, addressing the selling process from the standpoint of all eight sectors of tourism including adventure and recreation, tourism services, attractions, transportation, events and conferences, travel trade, accommodations, and food and beverages. With this text, students gain a thorough understanding of the tourism sales process.
63589Semantics a coursebook : giáo trình ngữ nghĩa học
Giới thiệu các khái niệm cơ bản về nghĩa, quan hệ ý nghĩa, logic học, nghĩa giao tiếp, hội thoại, nghĩa từ hay câu.Mỗi chương đều có phần lý thuyết, phần minh họa, bài tập thực hành và cả phần đáp án.
63590Semantics a coursebook : giáo trình ngữ nghĩa học
Giới thiệu các khái niệm cơ bản về nghĩa, quan hệ ý nghĩa, logic học, nghĩa giao tiếp, hội thoại, nghĩa từ hay câu.Mỗi chương đều có phần lý thuyết, phần minh họa, bài tập thực hành và cả phần đáp án.