57601Principles of management
Principles of Management covers all of the traditional topics in an introductory management course. The authors teach management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership.
57602Principles of management : version 4.0
Principles of Management covers all of the traditional topics in an introductory management course. The authors teach management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership. It is a concise, accessible, and engaging text which clearly communicates the latest findings and best practices related to mastering the principles of management.
57603Principles of marketing
The basis of the central principle; Analysis of the view of the market, customer, market information, product, pricing, advertising, distribution of industrial markets, international markets, strategy and planning.
57604Principles of marketing
This book provides a rich depth of practical examples and application, showing the major decisions that marketing managers face in their efforts to balance the organizations objectives and resourses against needs and opportunities in the marketplace. Each chapter open with a major example describing a actual company situation.
57605Principles of marketing : 16th ed.
Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
57606Principles of marketing : 16th ed.
Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
57607Principles of marketing : 17th ed.
Part 1: Defining marketing and the marketing process; Part 2: Understanding the marketplace and consumer value; Part 3: Designing a customer value-driven strategy and mix; Part 4: Extending marketing.
57608Principles of marketing : a South Asian perspective : 5th ed.
Including: Marketing: creating and capturing customer value; Company and marketing strategy; Analyzing the marketing environment; Managing marketing information to gain customer insights;...
57609Principles of marketing: 6th ed.
Understanding marketing and the marketing process; Analyzing marketing opportunities; Selecting target markets; Developing the marketing mix; Managing the marketing effort; Extending marketing.
57610Principles of medical genetics : 2nd ed.
This book covers the latest innovations in medical genetics, among them triplet repeat diseases, developments in genetic screening, & advances in cancer genetics...continues to cover the principles of chromosome structure & function.