57471Principles of macroeconomics : brief ed.
Part 1. Introduction; Part 2, Macroeconomics: Data and issues; Part 3. The economy in the long run; Part 4. The economy in the short run; Part 5. The international economy.
57472Principles of macroeconomics: 7th ed.
A text by a superb writer and economist that stresses the most important concepts without overwhelming students with an excess of detail. A thorough update has been made to keep all chapters fresh and relevant with current Economic coverage. MindTap, the cutting edge online environment is available with new enhancements that include Graph Builder and Adaptive Test Prep that allow students extra preparation in graph drawing and test review.
57473Principles of macroeconomics: 8th ed.
Part 1: Introduction; Part 2: How markets work; Part 3: Markets and welfare; Part 4: The data of macroeconomics; Part 5: The real economy in the long run; Part 6: Money and prices in the long run; Part 7: The macroeconomic of open economies;...
57474Principles of management
Principles of Management covers all of the traditional topics in an introductory management course. The authors teach management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership.
57475Principles of management : version 4.0
Principles of Management covers all of the traditional topics in an introductory management course. The authors teach management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership. It is a concise, accessible, and engaging text which clearly communicates the latest findings and best practices related to mastering the principles of management.
57476Principles of marketing
The basis of the central principle; Analysis of the view of the market, customer, market information, product, pricing, advertising, distribution of industrial markets, international markets, strategy and planning.
57477Principles of marketing
This book provides a rich depth of practical examples and application, showing the major decisions that marketing managers face in their efforts to balance the organizations objectives and resourses against needs and opportunities in the marketplace. Each chapter open with a major example describing a actual company situation.
57478Principles of marketing : 16th ed.
Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
57479Principles of marketing : 16th ed.
Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
57480Principles of marketing : 17th ed.
Part 1: Defining marketing and the marketing process; Part 2: Understanding the marketplace and consumer value; Part 3: Designing a customer value-driven strategy and mix; Part 4: Extending marketing.