40941Market leader : working across cultures business English
Working Across Cultures is designed for use on its own or with the Market Leader series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for Working Across Cultures
40942Market leader: Advanced business English
Presenting esential business content and skills: Critical business issues of our time: topics include training, public/private partnerships, consultants, strategy and project management, ...
40943Market leader: Elementary business English
Presenting three parts: Essential business content and skills: Critical business issue of our time: topics including work and leisure, travel and the web; Thorough treatment of basic structures and vocabulary, ...; Choice and flexibility: practice file, test file,...;
40944Market Wizards: Interviews with Top Traders
This is one of the best selling investment titles of all time. A collection of interviews with top traders gives insights into their stories of extraordinary investment success. Learn how these pros converted financial set-backs into greater than ever riches.
40945Marketing
Part 1: Initiating the marketing process; Part 2: Understanding buyers and markets; Part 3: Targeting marketing opportunities; Part 4: Satisfying marketing opportunities; Part 5: Managing the marketing process.
40946Marketing
Presenting eight units: marketing concepts; Products; Place; Promotion; Pricing; Marketing services; International marketing; Marketing and society;...
40947Marketing
This book consists of four main contents: Marketing, finance, production and operations, personnel.
40948Marketing
This book attempts to marry together both the theory and practice of Marketing. It introduces topics based closely on the indicative content of the principle objectives of module. It then provides a series of activities based on those topics which aim to enlarge the students' knowledge and develop a wide range of the skills identified as important by BTEC.
40949Marketing
Trình bày những đặc điểm và điều kiện ứng dụng của marketing trong môi trường kinh doanh của VN hiện nay như hệ thống thông tin và nghiên cứu marketing phục vụ kinh doanh; Hành vi khách hàng và định hướng hoạt động marketing; Phân đoạn thị trường, lựa chọn thị trường mục tiêu; Chiến lược sản phẩm - hàng hoá.
40950Marketing & selling the travel product : 2nd ed.
This introductory book offers readers a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide meaningful examples.