30921Introduction to marketing concepts: Marketing management for small and medium enterprises
Contents: The marketing concept, customer satisfaction, the marketing plan, workplace action plan, developing pricing and pricing strategies.
30922Introduction to mass communication : media literacy and culture
Attempts to give students an understanding of the role that the media play in both shaping and reflecting culture. Using this perspective, this book helps students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
30923Introduction to mass communication : media literacy and culture : updated edition
Contents: Laying the groundwork; Media,media industries, and media audiences; Supporting industries; Mass mediated culture in the information age.
30924Introduction to materials science for engineers : 8th ed.
Introduction to Materials Science for Engineers provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It explores all of the major categories of materials while also offering detailed examinations of a wide range of new materials with high-tech applications.
30925Introduction to maternity & pediatric nursing: Study guide
By mastering the content of this book, you will have the necessary knowledge and skills for practice. This study guide was created to help you achieve the objectives of each chapter in the text book, establish a solid base of knowledge and evaluated your understanding of this critical information.
30926Introduction to mathematical statistics : 3rd ed.
ntroduction to Mathematical Statistics, 3rd Edition, offers a proven approach designed to provide you with an excellent foundation in mathematical statistics. Ample examples and exercises throughout the text illustrate concepts to help you gain a solid understanding of the material.
30927Introduction to Mechanics of Solids
Introduction to the axial force, shear, and bending moment; Stress and axial loads; Strain, constitutive laws, and axial deformation; Torsion; Bending stresses in beams; Compound stress; Transformation of stress and strain; Yield and fracture criteria; Problems in stress analysis; Deflection of beams; Statically indeterminate problems; Energy methods; Buckling of columns.
30928Introduction to Mechatronics and Measurement Systems
This book provides comprehensive and accessible coverage of the evolving field of mechatronics for mechanical, electrical and aerospace engineering majors. The authors present a concise review of electrical circuits, solid-state devices, digital circuits, and motors- all of which are fundamental to understanding mechatronic systems.Mechatronics design considerations are presented throughout the text, and in "Design Example" features. The text's numerous illustrations, examples, class discussion items, and chapter questions & exercises provide an opportunity to understand and apply mechatronics concepts to actual problems encountered in engineering practice. This text has been tested over several years to ensure accuracy.
30929Introduction to mechatronics and measurement systems : 5th ed.
Chapter 1. Introduction; Chapter 2. Electric circuits and components; Chapter 3. Semiconductor electronics; Chapter 4. System Response; Chapter 5. Analog signal Processing using operational amplifiers; Chapter 6. Digital circuits; Chapter 7. Microcontroller programming and interfacing; Chapter 8. Data acquisition; Chapter 9. Sensors; Chapter 10. Actuators; Chapter 11. Mechatronic systems control architectures and case studies.
30930Introduction to media distribution : film, television, and new media
Chapter one: The principles of media distribution; Chapter two: Developing and distributing media content before it exists; Chapter three: The acquisition of finished content; Chapter four: Negotiating and brokering content distribution deals; Chapter Five: Windowing rights and strategizing releases; Chapter six: International media distribution; Chapter seven: Marketing, metrics, and audience cultivation; Chapter eight: Accounting practices, monetization, and business structures; Chapter nine: Practical approaches for kick-starting your career appendice.