22061Fundamental neuroscience for basic and clinical applications
Includes coverage of neuroanatomy, physiology, and pharmacology, with a particular emphasis on systems neurobiology, effectively prepares you for your courses, exams, and beyond.
22062Fundamental principles of restaurant cost control: 2nd ed.
This book presents the principles of restaurant cost controls that complements the management process of planning, organizing, leading and controlling such as Role of cost control in strategic business plan for systematic planning.
22063Fundamentals in hadronic atom theory
Hadronic atoms provide a unique laboratory for studying hadronic interactions essentially at threshold. This text is the first book-form exposition of hadronic atom theory with emphasis on recent developments, both theoretical and experimental. Since the underlying Hamiltonian is a non-self-adjoined operator, the theory goes beyond traditional quantum mechanics and this book covers topics that are often glossed over in standard texts on nuclear physics. The material contained here is intended for the advanced student and researcher in nuclear, atomic or elementary-particle physics. A good knowledge of quantum mechanics and familiarity with nuclear physics are presupposed.
22064Fundamentals of acoustics : 2nd ed.
It presents the physical and mathematical concepts related to the generation, transmission and reception of acoustic waves, covering the basic physics foundations as well as the engineering aspects of the discipline. This revision keeps the same strong pedagogical tradition as the previous editions by this well known author team.
22065Fundamentals of Advanced Accounting
It covers 12 chapters in their advanced accounting course. This brief yet concise text allows students to think critically about accounting, just as they will do preparing for the CPA exam. With this text, students gain a well-balanced appreciation of the Accounting profession. The text continues to show the development of financial reporting as a product of intense and considered debate that continues today and into the future as it originates from Hoyle’s big text Advanced Accounting.
22066Fundamentals of airline marketing
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps―product, place, promotion, and price―in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience.
22067Fundamentals of anatomy & physiology
Fundamentals of Anatomy & Physiology helps students succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals, and steadfast accuracy. New book features encourage students to view and consider figures in the textbook, and new narrated videos guide students through complex physiology figures to help them deconstruct and better understand complicated processes. Instructors can also request a new handbook by Lori Garrett, entitled The Art of Teaching A&P: Six Easy Lessons to Improve Student Learning, which explores some of the most common challenges encountered when using art to teach A&P, alongside strategies to address these challenges.
22068Fundamentals of anatomy & physiology (2CD)
Fundamentals of Anatomy & Physiology helps students succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals, and steadfast accuracy. New book features encourage students to view and consider figures in the textbook, and new narrated videos guide students through complex physiology figures to help them deconstruct and better understand complicated processes. Instructors can also request a new handbook by Lori Garrett, entitled The Art of Teaching A&P: Six Easy Lessons to Improve Student Learning, which explores some of the most common challenges encountered when using art to teach A&P, alongside strategies to address these challenges.
22069Fundamentals of aviation operations
This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. This textbook delivers a fundamental understanding of the commercial aviation sector at a level ideal for first-year university students and can be a tool for lecturers in developing an aviation operations curriculum. It may also be of interest to people already employed within aviation, often specialists, seeking an accurate overview of all relevant fields of operations.
22070Fundamentals of biochemistry : life at the molecular level : 5th ed.
Fundamentals of Biochemistry' challenges readers to learn the chemical concepts that underlie both classical biochemical theory as well as the latest developments in the field. The fourth edition combines authoritative biochemical content with an accessible narrative and pedagogic style that greatly enhances learning.