CSDL sách
001
000005184
003
LDTU
020
$a0-13-228685-8
041
$aeng
082
$a658.8
100
$aKotler, Philip
245
$aPrinciples of marketing $cPhilip Kotler, Gary Armstrong
250
$a7th ed.
260
$aNew Jersey $bPrentice Hall $c1996
300
$a712 p. $bimages $c27 cm
504
$a Index: p.I1 - I24
520
$aThis book provides a rich depth of practical examples and application, showing the major decisions that marketing managers face in their efforts to balance the organizations objectives and resourses against needs and opportunities in the marketplace. Each chapter open with a major example describing a actual company situation.
650
$aMarketing
653
$aMarketing
700
$aArmstrong, Gary
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
17160
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