CSDL sách
001
000007336
003
LDTU
020
$a0130618764
041
$aeng
082
$a647.94 068
100
$aRonald A. Nykiel $etác giả
245
$aHospitality management strategies $cRonald A. Nykiel
260
$aNew York $bPrentice Hall $c2005
300
$a470 p. $c27 cm
504
$a Index: 453 - 470
520
$aPart 1: Understanding strategy, forces, selection, and positioning; Part 2: The growth strategies of development, financial options; Part 3: The offensive (Revenue development) strategies of marketing, sales, and customer retention; Part 4: The functional strategies of human resources, technology, and purchasing; Part 5: The defensive (Business preservation) strategies of risk management, crisis management, and communications; Part: The implementation of strategic planning, organizational and operational concepts, and leadership.
650
$aHospitality industry -- Finance
653
$aHospitality industry, management
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hâu
927
Mua
928
17210
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