CSDL sách
001
000007524
003
LDTU
020
$a9780133795028
041
$aeng
082
$a658.8
100
$aKotler, Philip T. $etác giả
245
$aPrinciples of marketing $cPhilip T. Kotler, Gary Armstrong
250
$a16th edition
260
$aBoston $bPearson $c2016
300
$a708 p. $c29 cm
520
$aHelp students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
650
$aMarketing
653
$aMarketing
700
$aArmstrong, Gary $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
41797
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