CSDL sách
001
000005501
003
LDTU
020
$a0-07-25056-3
041
$aeng
082
$a658.05
100
$aGorham, Joan
245
$aAnnual editions $bMass media $cJoan Gorham
250
$a9th ed.
260
$aAmerica $bMcGraw Hill $c2003
300
$a225 p. $c27 cm
500
$aGift of the Asia foundation not for re-sale
520
$aIt introduces concerns that have been raised about the impact of Mass media use and content on children, daily living, and on society. It explores media as sources of news and information, along with the public's changing attitude towards news coverage. It also introduces perspectives on media ownership, regulation, and ethnics. It addresses the relationship among advertiser, media content, and popular culture. Finally, it takes a look ahead at the shape of tomorrow's media.
650
$aMass media
653
$aMass media
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Tặng
928
12112
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