CSDL sách
001
000006769
003
LDTU
020
$a0434912549
041
$aeng
082
$a658.809 91
100
$aMiddleton, Victor $etác giả
245
$aMarketing in travel and tourism $cVictor Middleton
260
$aOxford $bHeinemann Professional $c1989
300
$a308 p. $c25 cm
520
$aPresenting to the meaning of marketing in travel and tourism, understanding the marketing Mix in travel and tourism, planning strategy and tactics for travel and tourism marketing, using the principal marketing tools in travel and tourism.
650
$aMarketing -- Tourism
653
$aMarketing
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Tặng
928
32250
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