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Strategic marketing management : meeting the global marketing challenge

Tác giả: Carol H. Anderson, Julian Vincze

Introduction of knowledge of marketing theory. Analysis of factors and methods of marketing to achieve business efficiency high: Identify and analyze the profitability of the customer, the customer marketing strategy and products, the priority factors, the co affiliates.

Product design : techniques in reverse engineering and new product development

Tác giả: Kevin Otto, Kristin Wood

Product Design presents an in-depth study of structured designed processes and methods. Fundamental approach is that reverse engineering and teardowns offer a new better paradigm for design instruction, permitting a modern learning cycle of experience, hypothesis, understanding, and then execution. ...

A full life with autism : from learning to forming relationships to achieving independence

Tác giả: Chantal Sicile-Kira, Jeremy Sicile-Kira,Temple Grandin

Contents: Transitioning our young adult, transitioning ourselves; Creating lifelong community and personal supports; Life skills for a life span; Social relationships : Friendships, shared interests, and enjoyment; Love and intimacy : Relationships, romance, partnerships, and marriage; Living ...

Mad ave: A century of award winning advertising

Nhóm Tác giả: The Art Directors Club

This book presents a curated compendium of the most inspired work in advertising, from the traditional format of print ads to television commercial storyboards.

System dynamics for engineering students : concepts and applications

Tác giả: Nicolae Lobontiu

This book discusses the basic concepts of engineering system dynamics. Engineering system dynamics focus on deriving mathematical models based on simplified physical representations of actual systems, such as mechanical, electrical, fluid, or thermal, and on solving the mathematical models. The ...