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Marketing management : a strategic decision making approach

Tác giả: Harper W Boyd, Orville C. Walker, John W. Mullins

Designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.

NTC's dictionary of American slang and colloquial expressions

Tác giả: Richard A. Spears

The revised and updated third edition of this comprehensive slang dictionary has more than 800 new expressions. Realistic example sentences--provided for each sense of every entry--show how expressions are used in current, everyday American English. Pronunciations and cautionary notes are provided ...

Statics: 2nd ed.

Tác giả: J. L. Meriam

Principle of statics; Force systems; Force systems; Equilibrium; Structures; Distributed forces;...

Molecular fungal biology

Tác giả: Richard P. Oliver, Michael Schweizer

This book focuses on the application of molecular and cell biology to mycology and presents examples of how these approaches are elucidating long-held problems in areas as diverse as animal and plant pathology, protein expression, and evolution. Aimed at advanced undergraduates taking courses in ...

College physics

Tác giả: Alan Giambattista, Betty McCarthy Richardson, Robert C. Richardson

College Physics, Second Edition" is the best solution for today's college physics market. With a unique, new, approach to physics that builds a conceptual framework as motivation for the physical principles, consistent problem solving coverage strategies, stunning art, extensive end-of-chapter ...