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The theory of the business

Tác giả: Peter F. Drucker

Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday finds itself stagnating and frustrated, in trouble ...

Fail better : design smart mistakes and succeed sooner

Tác giả: Anjali Sastry; Kara Penn

Part 1. The antidote to failure; Part 2. Fail better : step-by-step; Part 3. Moving from ideas to practice.

Red ocean traps : the mental models that undermine market-creating strategies

Tác giả: W. Chan Kim, Renée Mauborgne

In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: Focus on attracting new customers, not pleasing current customers; Worry less about segmentation and more about what different ...

Leadership that Gets Results

Tác giả: Daniel Goleman

The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers ...

Blue Ocean Leadership

Tác giả: W. Chan Kim, Renee Mauborgne

The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers ...