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Advertising and Promotion : an integrated marketing communications perspective : 11th ed.

Tác giả: George E. Belch, Michael A. Belch

In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with ...

Strategic management : an integrated approach : theory & cases : 13th ed.

Tác giả: Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, ...

Principles of supply chain management : a balanced approach : 5th ed.

Tác giả: Joel D. Wisner, Keah-Choon Tan, G. Keong Leong

Part I: Supply management: an overview; Part II: Supply issues in supply chain management; Part III: Operations issues in supply chain management; Part IV: Distribution issues in supply chain management; Part V: Integration issues in supply chain management.

Contemporary project management : 4th ed.

Tác giả: Timothy Kloppenborg, Vittal S. Anantatmula, Kathryn Wells

Learn to master the most proven methods in project management as well as exciting new techniques emerging from current industry and today's most recent research with Kloppenborg's CONTEMPORARY PROJECT MANAGEMENT, 4E. This edition introduces time-tested manual techniques and progressive automated ...

International business : competing in the global marketplace : 11th ed.

Tác giả: Charles Hill, G. Tomas M. Hult

Part I: Introduction and overview; Part II: National differences; Part III: The global trade and investment environment; Part IV: The global monetary system; Part V: The strategy and structure of international business; Part VI: International business functions.