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Gear up : test your business model potential and plan your path to success

Tác giả: Lena Ramfelt

Transform your business idea into a high potential venture Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one.

Physics of ultrasonic guided waves in composite materials

Tác giả: Phan Hai Dang

Contents: Introduction; Fundamentals of composite materials; Wave propagation in anisotropic solids; Guided wave motions in laminated composite materials; Modeling of guided wave motion in bone structures; Analytical approach for guided wave scattering problems.

Meaningful making : projects and inspirations for fab labs and makerspaces

Tác giả: Paulo Blikstein, Sylvia Libow Martinez, Heather Allen Pang

A learning revolution is in the making around the world. Enthusiastic educators are using the new tools and technology of the maker movement to give children authentic learning experiences beyond textbooks and tests. The Stanford University FabLearn Fellows are a group of K-12 educators working at ...

Storynomics : story-driven marketing in the post-advertising world

Tác giả: Robert McKee

Contents: Introduction: The marketing revolution. Advertising, a story of addiction; Marketing, a story of deception; Story creation. The evolution of story; The definition of story; The full story; The purpose-told story; Putting story to work. Story and the CMO; Storified branding; Storified ...

ReadyMade : how to make [almost] everything

Tác giả: Shoshana Berger, Grace Hawthorne

This is the “sales copy” section. Here we will talk about how useful, delight-inducing, and excellently well put together this book is. If things have gone a little flat and you’re searching for inspiration, look no further. ReadyMade is full of fun projects for the whole family. It solves ...