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Principles of marketing : 17th ed.

Tác giả: Philip Kotler, Gary Armstrong

Part 1: Defining marketing and the marketing process; Part 2: Understanding the marketplace and consumer value; Part 3: Designing a customer value-driven strategy and mix; Part 4: Extending marketing.

Principles of risk management and insurance : 13th ed.

Tác giả: George E. Rejda, Michael McNamara

Fully updated and revised, the Thirteenth Edition now covers global topics ranging from natural disasters and terrorism, to domestic issues like the ever-evolving Affordable Care Act and Healthcare Reform. Principles of Risk Management and Insurance sets itself apart by placing primary emphasis on ...

Strategic human resource management : 4th ed.

Tác giả: Jeffrey A. Mello

Part I: The context of strategic human resource management; Part II: Implementation of strategic human resource managment.

Management information systems : managing the digital firm : 14th ed.

Tác giả: Kenneth C. Laudon, Jane P. Laudon

Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In ...

Principles of management : version 4.0

Tác giả: Talya Bauer, Berrin Erdogan, Jeremy Short

Principles of Management covers all of the traditional topics in an introductory management course. The authors teach management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership. It is a concise, accessible, and ...