CSDL sách
001
000005163
003
LDTU
020
$a9780534629144
041
$aeng
082
$a659.132
100
$aMeeske, Milan D.
245
$aCopywriting for the electronic media $bA practical guide $cMilan D. Meeske
260
$aUSA. $bWadsworth Publishing $c2006
300
$a312 p. $bimages $c27 cm
504
$a Index: p.307 - 312
520
$aNearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). . Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.
650
$aAdvertising
653
$aCopywwriting elements
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
30349
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