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The complete guide to successful event planning : with companion CD-ROM

Tác giả: Shannon Kilkenny

The book includes information on timely practices such as generating enthusiasm and creative marketing techniques using social media and networking, planning environmentally friendly events, and using technology applications and gadgets to orchestrate leading edge events.

Events management : 2nd ed.

Tác giả: Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris

This book provides an introduction to the principles and practices associated with planning, managing and staging events.

Planning special events

Tác giả: James S. Armstrong

Understanding the four phases of event management, disigning your special-event timeline, learning from your organization's past performance, preparing needs assessment and your case for support, planning and managing to achieve your goals, selecting the right event, creating your budget, building...