CSDL SÁCH

Hotels--Marketing

Duyệt theo:
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How consumers pick a hotel: strategic segmentation and target marketing

Tác giả: Dennis J.Cahill

Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for ...

  • Vị trí lưu trữ: Tồn kho (03 Quang Trung)
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