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The small business online marketing handbook : converting online conversations to offline sales

Tác giả: Annie Tsai

The Small Business Online Marketing Handbook can help small businesses thrive in the Internet economy. Learn how to get offline businesses online through customer relationships, email marketing, social marketing, and building your reputation.

Engagement marketing : how small business wins in a socially connected world

Tác giả: Gail F. Goodman

Learn how to create customer experiences that increase positive customer reviews and endorsements. Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business. Understand why engagement is so...

The start up guide

Tác giả: Bangs David H

Chapter 1: The basics of business ownership; Chapter 2: One year before start up; Chapter 3: Six months before start up; Chapter 4: Four months before start up; Chapter 5: Three months before start up; Chapter 6: Two months before start up; Chapter 7: One month before start up; Chapter 8: Start up...