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Content

Tác giả: Kate Eichhorn

Contents: 1. A Brief History of Content in a Digital Era. 2. User-Generated Content. 3. Content Farms. 4. Content Capital. 5. Journalism and Politics after Content. 6. Content Automation.

Hotel pricing in a social world : driving value in the digital economy

Tác giả: Kelly A. McGuire, Jeannette Ho

Part 1: New analytics for a environment. Part 2: The expanding role of revenue management. Part 3: The future of revenue management.

Content marketing for dummies

Tác giả: Susan Gunelius

Part 1. Getting started with a content marketing plan; Part 2. Marketing with long-form content; Part 3. Marketing with short-form content; Part 4. Engaging in online conversations to share content; Part 5. Achieving long-term success; Part 6. The part of tens.

Developer's guide to social programming: Building social context using facebook, google friend connect, and the twitter API

Tác giả: Mark D. Hawker

In The Developer’s Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading platforms: Facebook, OpenSocial, ...