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Marketing tourism and hospitality : concepts and cases

Tác giả: Richard George

Part I: Understanding Marketing in the Tourism and Hospitality Industry. Part 2: Understanding the Tourism and Hospitality Market. Part 3: Designing the Tourism and Hospitality Marketing Strategy. Part 4: Implementing the Tourism and Hospitality Marketing Mix.

Marketing in travel and tourism

Tác giả: Victor Middleton

Presenting to the meaning of marketing in travel and tourism, understanding the marketing Mix in travel and tourism, planning strategy and tactics for travel and tourism marketing, using the principal marketing tools in travel and tourism.

Marketing for tourism: 2 edition

Tác giả: Holloway J C.; Plant R. V

Presenting to the marketing perspective, marketing planning, marketing research and ít applications in tourism, the tourist marketing, tourism product policy, pricing the product, marketing communications, the distribution system.

Marketing for tourism

Tác giả: Holloway J C.; Plant R. V.

Presenting to the marketing perspective, marketing planning, marketing research and ít applications in tourism, the tourist marketing, tourism product policy, pricing the product, marketing communications, the distribution system.