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International business : environments and operations

Tác giả: John D Daniels, Lee H Radebaugh

Our viewpoint, exemplified throughout the text, is that of real-world managers. Our objective is to provide more breadth and depth of coverage than any of the other international business texts do, while at the same time taking care not to overwhelm students.

Global business : 2nd ed. (kèm CD)

Tác giả: Charles W. L. Hill

Globalization; Country differences; Cross-border trade and investment;...

Global marketing management : 2nd ed.

Tác giả: Masaaki Kotabe, Kristiaan Helsen

The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and ...

International business: Competing in the global markeplace

Tác giả: Charles W.L.Hill

This book presents main contents such as introduction and overview, country differencs, the global trade and investment environment, the global monetary system, the strategy and structure of international business, international business operation.

Global Business Today

Tác giả: Hill, Charles W. l.

Part 1: Introduction and overview; Part 2: Country Differences; Part 3: Cross-Border Trade and Investment; Part 4: Global Money System; Part 5: Competing in a Global Marketplace.