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Competitive intelligence for dummies

Tác giả: Jim Underwood

Helps readers gather information on the competition, the operational environment, and the target customer. This book explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry.

The good fail entrepreneurial lessons from the rise and fall of Microworkz

Tác giả: Richard Keith Latman

Provides a behind the scenes look from the ultimate insider at an important time in computer industry history. Presents a case study of how personal and business lives can negatively impact each other Microworkz's failure can be your success. The Good Fail provides both important insights into how ...

A random walk down Wall Street : the time tested strategy for successful investing

Tác giả: Burton Gordon Malkiel

An informative guide to financial investment discusses the current high tech boom, explains how to maximize gains and minimize losses, and examines a broad spectrum of financial opportunities, from mutual funds to real estate to gold.

Business communication : process and product

Tác giả: Guffey Mary Ellen

Presents communication technology and business communication concepts. This title includes interactive student resources and comprehensive coverage of workplace technology.

Macroeconomics

Tác giả: Thomas F. Dernburg

The measurement of economic activity; The level of economic activity; Growth and fluctuations in economic activity;...