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Business planning

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Essentials of strategic management : the quest for competitive advantage : 3rd ed.

Tác giả: John E. Gamble, Arthur A. Thompson, Margaret A. Peteraf

Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; (2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported ...

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