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Promotion and advertising : marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: The elements of a promotion strategy, selecting the right promotion tools, creating an advertising program, developing pricing and pricing strategies,....

Target marketing : marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: Market Segmentation, market targeting, workplace action plan, developing pricing and pricing strategies,...

Introduction to marketing concepts: Marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: The marketing concept, customer satisfaction, the marketing plan, workplace action plan, developing pricing and pricing strategies.

Production planning and development : marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: Understanding a product, making product decisions, product management, developing pricing and pricing strategies,...

About customers: Gathering information on purchasing processes and trends

Nhóm Tác giả: Mekong project development facility

Contents: Introduction to the management training program for small anf medium enterprises, Gathering data about customers, the consumer buying process, the business buying process, forecasting buyer needs and trends, workbook review...