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Event management

Tác giả: Lynn Van Der Wagen and Brenda R. Carlos

Topics include: Size and types of events; Event teams; Concept and design; Feasibility; Legal compliance; Event marketing; Sponsorship; Promotion; Financial management; Risk management; Planning; Protocol; Choosing the event site; Developing the theme; Conducting rehearsals; Managing the...

Event marketing : how to successfully promote events, festivals, conventions, and expositions.

Tác giả: Hoyle, Leonard H

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals.It explains the powerful forms of promotion, advertising, and public relations that are needed to...