ý kiến bạn đọc

Special events : the brave new world for bolder and better live events : 8th ed.

Tác giả: Seungwon Shawn Lee, Joe Goldblatt

Part 1. Producing seamless, secure and sustainable (S3) events. Part 2. The new sustainable event algorithms. Part 3. Event branding and bold delivery. Part 4. Trends and triumphs. Part 5. Best practices and real world event experiences.

Event management

Tác giả: Lynn Van Der Wagen and Brenda R. Carlos

Topics include: Size and types of events; Event teams; Concept and design; Feasibility; Legal compliance; Event marketing; Sponsorship; Promotion; Financial management; Risk management; Planning; Protocol; Choosing the event site; Developing the theme; Conducting rehearsals; Managing the ...

Event marketing : how to successfully promote events, festivals, conventions, and expositions.

Tác giả: Hoyle, Leonard H

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals.It explains the powerful forms of promotion, advertising, and public relations that are needed to ...