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International business

Tác giả: Les R. Dlabay, James Calvert Scott

Chapter 1: We Live in a Global Economy; Chapter 2: Our Global Economy; Chapter 3: Cultural Influences on Global Business; Chapter 4: Government and Global Business; Chapter 5: Structures of International Business Organizations; Chapter 6: Importing, Exporting, and Trade Relations; Chapter 7:...

The new global road map

Tác giả: Pankaj Ghemawat

Executives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what can businesses do to control their destinies in these times of uncertainty.

International marketing

Tác giả: Michael R Czinkota, Ilkka A Ronkainen

This book is an innovative up to date text ideal for anyone seeking success in this fast paced field. You will discover topics ranging from beginning start up operations to confronting giant global marketers. With this in depth text, you will be prepared to conquer the international business world.