CSDL sách
- International business
- Tác giả: Les R. Dlabay, James Calvert Scott
- Phiên bản:2nd ed.
- Nhà xuất bản: South-Western Educational - Australia
- Năm xuất bản: 2001
- Số trang:606 p.
- Kích thước:27 cm.
- Số đăng ký cá biệt:29918
- ISBN:9780538698559, 0538698
- Mã Dewey:658.049
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:International trade, international business enterprises, globalization
- Chủ đề: International trade & Globalization & International business enterprises--Study and teaching & Kinh doanh Thương mại
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Chapter 1: We Live in a Global Economy; Chapter 2: Our Global Economy; Chapter 3: Cultural Influences on Global Business; Chapter 4: Government and Global Business; Chapter 5: Structures of International Business Organizations; Chapter 6: Importing, Exporting, and Trade Relations; Chapter 7: Foreign Exchange and International Finance; Chapter 8; Legal Agreements Around the World; Chapter 9: Global Entrepreneurship and Small Business Management; Chapter 10: Management Principles in Action; Chapter 11: Human Resources Management; Chapter 12: International Career Planning; Chapter 13: Organized Labor; Chapter 14: Information Needs for Global Business Activities; Chapter 15: Production Systems for Global Business; Chapter 16: Global Marketing and Consumer Behavior; Chapter 17: Developing Goods and Services for Global Markets; Chapter 18: Global Pricing and Distribution Strategies; Chapter 19: Global Promotional Strategies; Chapter 20: Global Financial Activities; Chapter 21: Managing International Business Risk.
Sách cùng chuyên ngành