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Principles of marketing : 16th ed.

Tác giả: Philip T. Kotler, Gary Armstrong

Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing ...

Fundamentals of management : essential concepts and applications : 9th ed.

Tác giả: Stephen P. Robbins, David A. De Cenzo, Mary A. Coulter

Fundamentals of Management is a brief, paperback text that gives students more depth and breadth with practical tools to practice their management skills than any other textbook. The Ninth Edition introduces a new and exciting design and includes new chapter openers, case applications, and ...

Principles of psychology

Tác giả: Marc Breedlove

With these four principles as a framework for the text, Principles of Psychology emphasizes that psychology is a science through discussion of relevant big-picture and proven concepts and cutting-edge research-based investigations that examine behavioral, psychological, and neuroscience ...

Fundamentals of human resource management : 11th ed.

Tác giả: David A. DeCenzo, Stephen P. Robbins, Susan L. Verhulst

The 11th edition of DeCenzo's Fundamentals of Human Resource Management continues to offer an emphasis on timely and emerging human resource topics, including new information on recent changes to employee health plans and evolving healthcare legislation; current treatment of unions and labor ...

Principles of corporate finance

Tác giả: Brealey, Richard

The integrated solutions for Brealey's Principles of Corporate Finance have been specifically designed to help improve student performance, meaning that students are prepared for class and can successfully solve problems and analyse the results. Resources within Connect Finance provide unlimited ...