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An introduction to management science : quantitative approaches to decision making : 15th ed.

Tác giả: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

An introduction to management science : quantitative approaches to decision making, 15E uses a proven problem-scenario approach to introduce each quantitative technique within an applications setting. All data sets, applications, and screen visuals reflect the details of Excel 2016 to effectively ...

An introduction to management science : quantitative approaches to decision making : 16th ed.

Tác giả: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Contents: 1. Introduction.2. An Introduction to Linear Programming.3. Linear Programming: Sensitivity Analysis and Interpretation of Solution.4. Linear Programming Applications in Marketing, Finance, and Operations Management.5. Advanced Linear Programming Applications.6. Distribution and Network ...

The ultimate marketing and PR book : understand your customers, master digital marketing, perfect public relations

Tác giả: Eric Davies, Nick Smith, Brian Salter

The ultimate marketing and PR book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

Intermodal freight transport and logistics : 1st ed.

Tác giả: Jason Monios, Rickard Bergqvist

This practical textbook on the operations of intermodal transport and logistics focuses on the practical concerns and the basics of operations, such as vehicles, containers, handling operations, logistics management and optimisation. All chapters are written by field specialists, and the volume ...

Artful design : technology in search of the sublime

Tác giả: Ge Wang

Artful Design takes readers on a journey through the aesthetic dimensions of technology. Using music as a universal phenomenon that has evolved alongside technology, this book breaks down concrete case studies in computer-mediated toys, tools, games, and instruments, including the best-selling app ...