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The lean product playbook : how to innovate with minimum viable products and rapid

Tác giả: Dan Olsen

Lean product playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through ...

The nineties : a book

Tác giả: Chuck Klosterman

Contents: Fighting the battle of who could care less. The structure of feeling. Nineteen percent. The edge, as viewed from the from the Middle. The movie was about a movie...

The art of the pitch : persuasion and presentation skills that win business

Tác giả: Peter Coughter

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Social movements : the structure of collective mobilization

Tác giả: Paul Almeida

Social Movements cleverly translates the art of collective action and mobilization by excluded groups to facilitate understanding social change from below. Readers learn the core components of social movements, the theory and methods used to study them, and the conditions under which they can lead ...

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns : 3rd ed.

Tác giả: Pete Barry

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This ...