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College accounting : chapters 1-24 : 13th ed.

Tác giả: John Ellis Price, M David Haddock, Michael J Farina

The book includes many real world examples, high interest problems and activities, in text help and practice, and classroom tested dynamic pedagogy.

Crazy good interviewing : how acting a little crazy can get you the job

Tác giả: John B Molidor

How acting a little crazy and thinking outside of the box can get you the job you want Ever hear of a job candidate stretching out on the interviewer's floor to fill out an application. Or an applicant who sees nothing wrong with texting during the interview. Securing a job interview is a golden ...

Competitive intelligence for dummies

Tác giả: Jim Underwood

Helps readers gather information on the competition, the operational environment, and the target customer. This book explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry.

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success : 2nd ed.

Tác giả: Mike Schultz, John E Doerr

A proven, experience tested, research based approach to marketing for professional services firms Professional Services Marketing is a field tested and research-based approach to marketing and client development for professional services firms.

Content to commerce : engaging consumers across paid, owned and earned channels

Tác giả: Avi Savar

This book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short term projects into deep, narrow, and long term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and ...