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Events management : an introduction : 3rd ed.

Tác giả: Charles Bladen, James Kennell, Emma Abson, Nick Wilde

Contents: Introduction to events management. Event project management: feasibility, planning, delivery and evaluation. Event design and production. Event operations. Event human resource management. Event finance. Event marketing. Event law, health, safety and risk management. Sporting event...

Strategic management for hospitality and tourism : 2nd ed.

Tác giả: Fevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Koseoglu

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and ...

Strategic management for tourism, hospitality and events : 3rd ed.

Tác giả: Nigel G. Evans

It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Events management

Tác giả: Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell

The book introduces the concepts of event planning and management, presents the study of events management within an academic environment, discusses the key components for staging an event, covering the whole process from creation to evaluation, examines the events industry within its broader ...

Restaurants & bars : integrated brand systems in graphics and space

Tác giả: Victor Cheung

Food and beverage hold the power to unite people across ages, cultures, and identities. The simple act of enjoying meals or drinks together, even with strangers, can form the basis for some of life's most cherished moments. To facilitate these connections, the best restaurants and bars today know ...