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Đầu tư và kinh doanh khách sạn hiệu quả

Tác giả: Trần Xuân Mới

Gồm 4 phần: Phần I: Đầu tư cho thành công; Phần II: Vận hành hợp lí - kết quả ưng ý; Phần III: Nhân sự tuyệt vời dịch vụ đỉnh cao; Phần IV: Dịch vụ khách hàng - một bước tiến tới.

Marketing & selling the travel product : 2nd ed.

Tác giả: James F Burke, Barry Paul Resnick

This introductory book offers readers a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals ...

Hospitality facilities management and design : 3rd ed.

Tác giả: David M. Stipanuk

Third edition. Includes information of the Role, Cost and Management of Hospitality Facilities, Management Tools, Techniques and Trends, Environmental and Sustainability Management, Safety and Security Systems and more. Fine for use in study.

Contemporary cases in event management

Tác giả: Deborah Breiter Terry, Amanda K. Cecil

Contemporary Cases in Event Management is a collection of 14 case studies. Featuring a wide variety of cases  involving Government Meetings, Trade Shows, Association Meetings, PRIDE Gatherings, and more, this case collection is the perfect accompanying text to any Event Planning and ...

Meetings, expositions, events, and conventions : an introduction to the industry : 5th ed.

Tác giả: George G. Fenich, Ph.D

The most thorough, up-to-date text on the MEEC industry. Meetings, expositions, events, and conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC – meetings, expositions, events, and conventions. The text is a collection ...