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Annual editions : mass media : 9th ed.

Tác giả: Joan Gorham

It introduces concerns that have been raised about the impact of Mass media use and content on children, daily living, and on society. It explores media as sources of news and information, along with the public's changing attitude towards news coverage. It also introduces perspectives on media ...

Business research methods : 6th ed.

Tác giả: William G. Zikmund

This book is organized into eight parts. Each of the first six parts presents the basic concepts for one of the stages in the research process and discusses how these concepts related to decisions about conducting specific projects. The last two parts provided students with real world material for ...

Basic business statistics : concepts and applications : 5th ed.

Tác giả: Mark L. Berenson, David M. Levine

This book provides basic concepts of business statistics, data collection, describing and sumnarizing data, data presentation, using the computer for descriptive statistical analysis, basic probability, ...

Basic statistics for business and econnomics : 3rd ed.

Tác giả: Douglas A. Lind, Robert D. mason, William G. Marchal

Basic statistics for business and econnomics is to provide students majoring in economics, finance, marketing, accounting, management, and other fields of business administration, with an introductory survey of the many business applications of descriptive and inferential statistics.

International business

Tác giả: Czinkota, Michael R.

This textbook is unique in its approach to international business. This book offers you the perspective of the multinational corporation as well as that of the small international start- up firm. It lets you understand how and why governments intervene in markets and suggests alternatives for ...