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Instructor's manual with test bank and solutions to accompany statistics for the behavioral sciences : a first course for students of psychology and education

Tác giả: Frederick J. Gravetter, Larry B. Wallnau

Contents: Section 1. Exam item. Section 2. Solution for problems in the text. Section 3. Alternate computer printouts.

An introduction to management science : quantitative approaches to decision making : 15th ed.

Tác giả: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

An introduction to management science : quantitative approaches to decision making, 15E uses a proven problem-scenario approach to introduce each quantitative technique within an applications setting. All data sets, applications, and screen visuals reflect the details of Excel 2016 to effectively ...

An introduction to management science : quantitative approaches to decision making : 16th ed.

Tác giả: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Contents: 1. Introduction.2. An Introduction to Linear Programming.3. Linear Programming: Sensitivity Analysis and Interpretation of Solution.4. Linear Programming Applications in Marketing, Finance, and Operations Management.5. Advanced Linear Programming Applications.6. Distribution and Network ...

The ultimate marketing and PR book : understand your customers, master digital marketing, perfect public relations

Tác giả: Eric Davies, Nick Smith, Brian Salter

The ultimate marketing and PR book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

Marketing places : attracting investment, industry, and tourism to cities, states, and nations

Tác giả: Philip Kotler, Donald H. Haider, Irving J. Rein

Contents: 1. Places in Trouble. 2. How Places Market Themselves. 3. How Target Markets Make Their Choices. 4. The Place Auditing and Strategic Market Planning Process. 5. Strategies for Place Improvement. 6. Designing the Place's Image. 7. Distributing the Place's Image and Messages. 8. Attracting ...