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Advertising and promotion : an integrated marketing communications perspective

Tác giả: George E. Belch, Michael A. Belch

Part 1. An Introduction to Integrated Marketing Communications. Part 2. Integrated Marketing Communications Program Situation Analysis. Part 3. Analyzing the Communication Process. Part 4.Objectives and Budgeting for Integrated Marketing Communications Programs. Part 5. Developing the Integrated ...

Advertising and promotion : an integrated marketing communications perspective

Tác giả: George E. Belch, Michael A. Belch

It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of ...

Inside Intel : Andy Grove and the rise of the world's most powerful chip company

Tác giả: Tim Jackson

An experienced business journalist presents the first detailed look inside the inner workings of Intel, a leading company in microchip technology, revealing its authoritarian corporate culture and the competitive tactics of its chairman, Andrew Grove. 35,000 first printing.

International business

Tác giả: Les Dlabay, James Calvert Scott

International business continues to be the only international business text written specifically for the high school market. Students learn the basic foundations of business within the context of the global economy. This edition includes enhanced coverage of international finance, making it ...

International business

Tác giả: Les R. Dlabay, James Calvert Scott

Chapter 1: We Live in a Global Economy; Chapter 2: Our Global Economy; Chapter 3: Cultural Influences on Global Business; Chapter 4: Government and Global Business; Chapter 5: Structures of International Business Organizations; Chapter 6: Importing, Exporting, and Trade Relations; Chapter 7: ...