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Arguments & arguing : the products and process of human decision making : 4th ed.

Tác giả: Thomas A. Hollihan, Kevin T. Baaske

The book focuses on narrative—argument as a story backed by evidence to evaluate courses of action or to resolve conflicts. A chapter on visual argumentation highlights the power of visual elements in arguments. Effective arguing requires a sensitivity to the demands of different argumentative ...

Decoded : the science behind why we buy : 2nd ed.

Tác giả: Phil Barden, Rory Sutherland

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization. If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind ...

The AI marketing canvas : a five-stage road map to implementing

Tác giả: Rajkumar Venkatesan, Jim Lecinski

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it ...

Storynomics : story-driven marketing in the post-advertising world

Tác giả: Robert Mckee, Tom Gerace

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in ...

This is not a T-shirt : a brand, a culture, a community : a life in streetwear

Tác giả: Bobby Hundreds

Part 1. Stay true but don't stay put. Part 2. Set up the upset. Part 3. Passion and patience. Part 4. People over product.