CSDL sách
- The media of mass communication: 3rd ed.
- Tác giả: John Vivian
- Nhà xuất bản: A Simon & Schuster - Boston
- Năm xuất bản: 1995
- Số trang:496 p.
- Kích thước:27 cm
- Số đăng ký cá biệt:6176
- ISBN:0205164528
- Mã Dewey:004.6
- Đơn giá:0
- Vị trí lưu trữ:Tồn kho (03 Quang Trung)
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:The media, communication
- Chủ đề: Communication & Media
- Chuyên ngành: Khoa Công Nghệ Thông Tin
- Tóm tắt: 1. The media of mass communication; 2. Books: first of the mass media; 3. Magazines: an innovative mass medium; 4. Newspapers: a medium for news; 5. Sound recordings: Spinning the music; 6. Movies: a glamour medium; 7. Radio: a medium of instant communication; 8. Television: Electronic moving pictures; 9. Mass media tomorrow; 10. Journalism: Gathering and telling news; 11. Public relations: winning hearts and minds; 12. Advertising: selling goods and services; 13. Media research: the quest for useful data; 14. Mass media: effects on individuals; 15. Mass media and society; 16. Mass media in a potical environment; 17. Ethics and the mass media; 18. Mass media law.
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