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Media today : mass communication in a converging world : 8th ed.

Tác giả: Joseph Turow

Part 1: The nature and business of Media; 1. Understanding mass media, convergence, and the importance of media literacy; 2. Making sense of research on media effects and media culture; 3. The business of media; 4. Financing and shaping the media: advertising, public relations, and marketing ...

The media of mass communication: 3rd ed.

Tác giả: John Vivian

1. The media of mass communication; 2. Books: first of the mass media; 3. Magazines: an innovative mass medium; 4. Newspapers: a medium for news; 5. Sound recordings: Spinning the music; 6. Movies: a glamour medium; 7. Radio: a medium of instant communication; 8. Television: Electronic moving ...