Contents: 1. Acknowledgments; 2. Pick on someone bigger than you; 3. Do the hippy, hippy shake; 4. Haggle – Everything’s negotiable; 5. Make work fun; 6. Do right by your brand; 7. Smile for the cameras; 8. Don’t lead sheep, herd cats; 9. Move fasster than a speeding bullet; 10. Size does matter; 11. Never lose the common touch; 12. Index.
The contents ofthe documents containthreemain parts: Part 1: Defining the brand its purpose and its benefits; Part 2: Brand management the strategy; Part 3: Brand management the implementation.
