Powerful new forces are reshaping the business world and the role of the manager in making effective strategic choices is increasingly demanding. This book shows today's manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. It evaluates the tools, tactics, and techniques for making profit-boosting decisions. Moreover, it contains insights into effective strategic decisions--what worked and why, what failed and why..
1/ Your business profile; 2/ Marketing; 3/ Choosing your team; 4/ Finace; 5/ Using e-commerce in your business; 6/ Developing an innovation strategy; 7/ Attracting investment funds; 8/ Exporting your goods and services...
