Tóm tắt:

This research was carried out in order to evaluate customer satisfaction with the service quality of glamping tourism in Da Nang. Data in the research was collected by surveying 156 customers and analysed using the linear regression model. As a result, five factors affecting customer satisfaction were figured out including Tangibles facilities, Responsiveness, Reliability, Attractiveness, and Security-safety. Based on the results of this research, solutions were proposed to attract customers, thereby improving the efficiency of glamping tourism in Da Nang in the coming time.