7541Brand admiration : building a business people love
Section 1: The big picture. Section 2: Building admire brands. Section: Strengthening and leveraging admired brands. Section 4: Assessing the value of admired brands to firms and customers.
7542Branding : in five and a half steps
In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands.
7543Brandlife : concept stores & pop-ups : integrated brand systems in graphics and space
Concept stores and pop-ups are all about discovery and stimulation. In a world where shopping options abound in the digital realm alone, perceptive brands are pushing creative boundaries to weave stories and cultivate inspiring ways of living within compelling physical environments to build deeper connections with their customers - whether through timeless narratives that truly distinguish them from the rest, or innovative displays that excite and engage. In recognizing the true power of design, Brandlife: Concept Stores & Pop-ups demonstrates how graphic identities and interiors can translate a brand's philosophy and purpose into tangible and memorable experiences. Besides an eye-opening showcase of 60 projects across the world, it features interviews with market leaders who bring the best retail encounters across a variety of mediums and platforms to life.
7544Braunwald's heart disease : a textbook of cardiovascular medicinen : 10th ed.
Part 1. Fundamentals of Cardiovascular Disease; Part 2. Genetics and personallized medicine; Part 3.Evaluation of the patient; Part 4. Heart failure; Part 5. Arrhythmias, sudden death and syncope; ...
7545Braunwald's heart disease : a textbook of cardiovascular medicinen : 10th edition
Part 1. Fundamentals of cardiovascular disease; Part 2. Genetics and personalized medicine; Part 3. Evaluation of the patient; Part 4. Heart failure; Part 5. Arrhythmias, sudden death, and syncope; Part 6. Preventive cardiology; Part 7. Atherosclerotic cardiovascular disease; Part 8. Diseases of the heart, pericardium, and pulmonary vasculature bed; Part 9. Cardiovascular disease in special populations.
7546Brave new what? : why crime and depression are increasing and how these trends can be reversed
Chapter 1. The anti-socail society; Chapter 2. Circuits of the mind; Chapter 3. A deficit of touch; ...
7547Break through the noise : the nine rules to capture global attention
Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.
7548Breakfast
This book offers more than 40 recipes, ranging from old favorites to fresh new ideas. Whether you are looking for a dish to prepare in advance and eat on a busy weekday, such as almond-currant scones or homemade granola, or a special treat to enjoy on a more leisurely weekend morning, such as blueberry pancakes or a savory frittata, this book has recipes to suit all tastes. And for special brunch gatherings, an entire chapter of original recipes -- including sweet cherry and cheese blintzes as well as a hearty wild mushroom quiche -- will help you plan an irresistible menu to share with family and friends.
7549Breaking bad habits : defy industry norms and reinvigorate your business
Part 1. How bad practices prevail; Part 2. Eliminating bad practices.
7550Breakthrough international negotiation : how great negotiators transformed the world's
This fascinating and instructive book offers a revealing, blow-by-blow description of secret, headline-making negotiations in the Middleast, Korea, Africa, and Bosnia, as well as an invaluable guide to conducting such a difficult process of tremendous practical application to a wide variety of conflict resolution professionals.